Problem and feature SEO
Keyword clusters around the jobs the product does, mapped to feature and use-case pages.
Industry experience
Helping software get chosen, not just found.
SaaS buyers compare, trial and ask their teams before they commit. My work for SaaS companies focused on content that explains the product in the buyer's language, ranks for the problems it solves and supports every stage from first search to renewal.
What I did in SaaS
The work that made the difference, from research and strategy to the content and systems that kept it running.
Comparison and alternative pages
Honest, well-structured pages that capture buyers who are switching tools.
Onboarding and nurture emails
Sequences that move trial users to their first win and toward a paid plan.
Founder-led LinkedIn
Posts that turn the founder's product thinking into trust with buyers.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Founder's voice on LinkedInGhostwritten posts, profiles and engagement that make founders and leaders the obvious expert.
- AI marketing automationsWorkflows in Make.com, Zapier and AI models that take repetitive work off a team's plate.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in SaaS.
Book a walkthroughProjects in SaaS
SaaS and CRM: turning informational traffic into demo-ready pages
A software company had readers but not buyers. I rebuilt the site around how teams evaluate tools, so search visitors could see where the product fits their workflow and take the next step.
Content operations: consistent quality across a multi-writer team
A content team published at volume, but briefs varied, reviews dragged on and ideas repeated. I introduced the systems that let a large team ship better work, faster.
Founder-led LinkedIn: building a distinctive point of view
A founder had real expertise but posted rarely, and company content read like product promotion. I built a repeatable system that turns their thinking into a recognisable voice.
More industries
- B2BThought leadership, case studies and demand generation for B2B companies.See the work
- B2CBrand storytelling, product copy and social content for consumer brands.See the work
- Information technologyService pages, solution content and case studies for IT and infrastructure firms.See the work
- Cyber securityThreat explainers, compliance content and thought leadership for security firms.See the work
Working in SaaS?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.