Positioning
A clear story for what the AI does better than the alternatives.
Industry experience
Making AI products understandable and findable.
AI products are crowded and full of jargon. I wrote positioning, explainers and use-case content for AI companies, structured to rank in search and to be cited by AI assistants themselves.
What I did in artificial intelligence
The work that made the difference, from research and strategy to the content and systems that kept it running.
Use-case pages
Concrete workflows and outcomes for each audience.
AEO and GEO
Content structured to be cited by ChatGPT, Perplexity and Google.
Automation demos
Walkthroughs that show the product working on real tasks.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- AI marketing automationsWorkflows in Make.com, Zapier and AI models that take repetitive work off a team's plate.
- Marketing strategyPositioning, channel choices and plans tied to revenue, not vanity metrics.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in artificial intelligence.
Book a walkthroughProjects in artificial intelligence
SaaS and CRM: turning informational traffic into demo-ready pages
A software company had readers but not buyers. I rebuilt the site around how teams evaluate tools, so search visitors could see where the product fits their workflow and take the next step.
Technology consulting: problem-led pages for cloud, AI and product engineering
A technology consultancy described what it could do, not what buyers needed solved. I rebuilt its content around buyer problems, risks and delivery decisions.
More industries
- CRMUse-case content, integration pages and sales enablement for CRM platforms.See the work
- Project management softwareTemplate libraries, workflow guides and comparison content that captures switchers.See the work
- Investment and wealthTrust-building content for advisors, wealth managers and investment firms.See the work
- Business brokersSeller and buyer content, listing promotion and valuation guides.See the work
Working in artificial intelligence?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.