Service and solution pages
Clear pages for managed services, cloud, networking and support offerings.
Industry experience
Making IT services easy to understand and easy to buy.
IT buyers want to know exactly what they get, how it works and who has done it before. I wrote service pages, solution guides and case studies for IT and infrastructure companies that explain complex offerings in plain language without losing technical accuracy.
What I did in information technology
The work that made the difference, from research and strategy to the content and systems that kept it running.
Technical guides
In-depth explainers reviewed for accuracy by the engineering team.
Case studies
Project stories that show scope, approach and outcome.
SEO for service searches
Rankings for the services and locations buyers search for.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Marketing collateralsBrochures, decks, one-pagers, whitepapers and sales assets that help close deals.
- Research and developmentMarket, audience and competitor research that turns guesswork into decisions.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in information technology.
Book a walkthroughProjects in information technology
Cyber security: from educational traffic to qualified enquiries
A security provider published plenty of content but rarely heard from the right buyers. I mapped content to the people who buy security and connected expert-reviewed guides to clear service pages.
Technology consulting: problem-led pages for cloud, AI and product engineering
A technology consultancy described what it could do, not what buyers needed solved. I rebuilt its content around buyer problems, risks and delivery decisions.
More industries
- Cyber securityThreat explainers, compliance content and thought leadership for security firms.See the work
- HealthcarePatient education and service content written with care and accuracy.See the work
- Stocks and currenciesMarket education, glossary content and SEO for trading audiences.See the work
- HR and HRMSFeature content, HR guides and templates for HR software and consultancies.See the work
Working in information technology?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.