ICP and account lists
The right accounts, prioritized by fit and intent.
Industry experience
Reaching the accounts that matter, with messages that land.
Account-based programs work when marketing and sales act as one team. I defined target accounts, built role-based messaging and coordinated content and outreach so every touchpoint moved a specific deal forward.
What I did in B2B GTM and ABM
The work that made the difference, from research and strategy to the content and systems that kept it running.
Role-based messaging
Different messages for each member of the buying group.
Personalized outreach
Sequences tailored to each account and role.
Pipeline reporting
Engagement and opportunities tracked by account.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Marketing strategyPositioning, channel choices and plans tied to revenue, not vanity metrics.
- Implementing and executing strategiesTurning plans into shipped campaigns, published content and live workflows, on time.
- Marketing collateralsBrochures, decks, one-pagers, whitepapers and sales assets that help close deals.
- Cross-functional team managementLeading writers, designers, developers and sales teams toward one shared goal.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in B2B GTM and ABM.
Book a walkthroughProjects in B2B GTM and ABM
Multi-service business: one acquisition plan instead of scattered activity
A company with several service lines ran marketing that never connected the right audience to the right offer. I built one service-to-content plan that sales and marketing shared.
More industries
- SaaSProduct-led content, comparison pages and SEO for software companies.See the work
- B2BThought leadership, case studies and demand generation for B2B companies.See the work
- B2CBrand storytelling, product copy and social content for consumer brands.See the work
- Information technologyService pages, solution content and case studies for IT and infrastructure firms.See the work
Working in B2B GTM and ABM?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.