Open to conversationsJaipur, India
Research and development
Research is the part of marketing most teams skip and later regret. For ten years I have built the habit into every project: understanding the market, the competitors, the audience and the language buyers use. I also run small experiments, test new channels and formats, and document what works, so a team learns faster than its competitors.
Positioning, messaging and content gaps across the competitive set.
Interviews, reviews, forums and sales calls distilled into usable personas.
The exact words buyers use, collected and fed back into copy.
Small, measured experiments before big budgets are committed.
Spotting what an industry will be searching for next.
Findings written up as playbooks a whole team can use.
How my research work filters noise into outcomes, stage by stage.
Define what the business needs to know and why.
Search data, interviews, reviews, analytics and competitor teardowns.
Patterns turned into clear findings and recommendations.
Insights fed directly into strategy, content and campaigns.
A security provider published plenty of content but rarely heard from the right buyers. I mapped content to the people who buy security and connected expert-reviewed guides to clear service pages.
A healthcare organisation needed content that answers real patient questions accurately and helps people find the right service, without overpromising.
A financial services brand wanted to educate prospects without sounding promotional. I built an education-first programme connecting articles, founder posts, newsletters and consultation pages.
Curious how I'd apply this to your team? I'm always happy to compare notes.
Let's talkThe questions people ask me most, answered in a line or two.
Ask me something elseIt means studying the market, competitors and audience before acting, and running small experiments to find what works before scaling it.
I enjoy talking about content, search, LinkedIn and automation with people who care about doing them well. Tell me what you are working on.
