Expertise built one project at a time.
Eleven disciplines I've practiced, led and taught over more than a decade. Each one links to how I approach it, where I've used it and what it has produced.
Content writing and marketing
Blogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
How I approach itSearch engine optimization
On-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
How I approach itResearch and development
Market, audience and competitor research that turns guesswork into decisions.
How I approach itFounder's voice on LinkedIn
Ghostwritten posts, profiles and engagement that make founders and leaders the obvious expert.
How I approach itAI marketing automations
Workflows in Make.com, Zapier and AI models that take repetitive work off a team's plate.
How I approach itCross-functional team management
Leading writers, designers, developers and sales teams toward one shared goal.
How I approach itMarketing strategy
Positioning, channel choices and plans tied to revenue, not vanity metrics.
How I approach itImplementing and executing strategies
Turning plans into shipped campaigns, published content and live workflows, on time.
How I approach itAnalysis and reporting
Dashboards and reports that show what is working, what is not and what to do next.
How I approach itContent calendars
Editorial calendars that keep publishing consistent and tied to search demand and sales priorities.
How I approach itMarketing collaterals
Brochures, decks, one-pagers, whitepapers and sales assets that help close deals.
How I approach itLooking for one of these skills on your team?
Tell me what you are building and I will tell you honestly where I can make the biggest difference.