Open to conversationsJaipur, India
Analysis and reporting
Data only matters if it changes what a team does next. For seven years I have set up tracking, built dashboards and written reports that leadership can read in five minutes. I connect marketing activity to traffic, leads and revenue, and every report ends with clear recommendations.
GA4, Google Tag Manager, Search Console and conversion events.
Looker Studio and spreadsheet dashboards built for each audience.
Which pieces drive traffic, leads and assisted conversions.
Rankings, visibility and technical health over time.
What each campaign cost, produced and taught.
One page, plain language, clear next steps.
How my analytics work filters noise into outcomes, stage by stage.
The few metrics that reflect business goals.
Clean data collection across every channel.
Trends, causes and opportunities.
Specific actions for the next month.
A software company had readers but not buyers. I rebuilt the site around how teams evaluate tools, so search visitors could see where the product fits their workflow and take the next step.
A property business competed in a crowded local market with repetitive area pages. I turned them into genuinely useful local guides with a clear path to an enquiry.
A local home services provider needed more calls and quote requests from nearby customers. I strengthened service pages, the Google Business Profile and tracking.
Curious how I'd apply this to your team? I'm always happy to compare notes.
Let's talkThe questions people ask me most, answered in a line or two.
Ask me something elseGoogle Analytics 4, Google Tag Manager, Search Console, Looker Studio, Ahrefs, Semrush and spreadsheets for custom analysis.
I enjoy talking about content, search, LinkedIn and automation with people who care about doing them well. Tell me what you are working on.