Product storytelling
Collections described with craft, meaning and detail.
Industry experience
Stories that make every piece worth wanting.
Jewellery is bought with the heart and checked with the head. I wrote product stories, buying guides on stones, metals and certification, and festive and wedding season campaigns that balance emotion with the details buyers need.
What I did in gems and jewellery
The work that made the difference, from research and strategy to the content and systems that kept it running.
Buying guides
Stones, metals, certification and care explained simply.
Seasonal campaigns
Festive, wedding and gifting campaigns planned well ahead.
Social content
Visual-first posts and captions that show pieces at their best.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Content calendarsEditorial calendars that keep publishing consistent and tied to search demand and sales priorities.
- Marketing collateralsBrochures, decks, one-pagers, whitepapers and sales assets that help close deals.
- Implementing and executing strategiesTurning plans into shipped campaigns, published content and live workflows, on time.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in gems and jewellery.
Book a walkthroughMore industries
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Working in gems and jewellery?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.