Patient education
Plain-language guides to conditions, treatments and what to expect.
Industry experience
Health content people can trust with their decisions.
In healthcare, accuracy is not optional and tone matters as much as facts. I wrote patient education, service pages and local SEO content that is clear, careful about claims and respectful of the reader.
What I did in healthcare
The work that made the difference, from research and strategy to the content and systems that kept it running.
Service and treatment pages
Pages that explain care options and make booking simple.
Local SEO
Visibility in the map pack for the services and areas that matter.
Reputation content
Review responses and stories that build trust in the practice.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Research and developmentMarket, audience and competitor research that turns guesswork into decisions.
- Content calendarsEditorial calendars that keep publishing consistent and tied to search demand and sales priorities.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in healthcare.
Book a walkthroughProjects in healthcare
Healthcare: patient education people can trust
A healthcare organisation needed content that answers real patient questions accurately and helps people find the right service, without overpromising.
More industries
- Stocks and currenciesMarket education, glossary content and SEO for trading audiences.See the work
- HR and HRMSFeature content, HR guides and templates for HR software and consultancies.See the work
- FintechProduct explainers, app copy and educational content for fintech products.See the work
- EdTechCourse pages, learner stories and SEO for education platforms.See the work
Working in healthcare?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.