HR guides and templates
Policies, checklists and toolkits HR teams download and use.
Industry experience
Marketing for the people who look after people.
HR leaders are busy and skeptical of fluff. I created HR guides, templates and feature content for HRMS platforms and HR consultancies that make an HR team's job easier and naturally lead to the product.
What I did in HR and HRMS
The work that made the difference, from research and strategy to the content and systems that kept it running.
Feature and use-case pages
Payroll, attendance, onboarding and performance explained clearly.
Leader LinkedIn
Posts that build the founder's voice with HR leaders.
Nurture emails
Sequences that turn template downloads into demos.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Founder's voice on LinkedInGhostwritten posts, profiles and engagement that make founders and leaders the obvious expert.
- Marketing collateralsBrochures, decks, one-pagers, whitepapers and sales assets that help close deals.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in HR and HRMS.
Book a walkthroughProjects in HR and HRMS
EdTech and HR tech: connecting research to sign-ups
An education and HR technology business drew visitors with broad guides but struggled to move them to a sign-up, demo or consultation. I connected the journey end to end.
More industries
- FintechProduct explainers, app copy and educational content for fintech products.See the work
- EdTechCourse pages, learner stories and SEO for education platforms.See the work
- Gems and jewelleryProduct storytelling, buying guides and seasonal campaigns.See the work
- Property consultants and brokersPersonal brand content and lead capture for property consultants and brokerages.See the work
Working in HR and HRMS?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.