Threat and vulnerability explainers
Timely, accurate content on the risks buyers are worried about.
Industry experience
Turning security expertise into trust buyers can see.
Security buyers are experts who spot vague content immediately. I wrote threat explainers, compliance guides and executive thought leadership that satisfy CISOs and still make sense to the people who approve budgets.
What I did in cyber security
The work that made the difference, from research and strategy to the content and systems that kept it running.
Compliance content
Frameworks like ISO 27001, SOC 2 and GDPR explained for buyers.
Executive LinkedIn
Thought leadership that puts security leaders in front of their peers.
Whitepapers and reports
Research-led assets that capture leads and build authority.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Founder's voice on LinkedInGhostwritten posts, profiles and engagement that make founders and leaders the obvious expert.
- Research and developmentMarket, audience and competitor research that turns guesswork into decisions.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in cyber security.
Book a walkthroughProjects in cyber security
Cyber security: from educational traffic to qualified enquiries
A security provider published plenty of content but rarely heard from the right buyers. I mapped content to the people who buy security and connected expert-reviewed guides to clear service pages.
More industries
- HealthcarePatient education and service content written with care and accuracy.See the work
- Stocks and currenciesMarket education, glossary content and SEO for trading audiences.See the work
- HR and HRMSFeature content, HR guides and templates for HR software and consultancies.See the work
- FintechProduct explainers, app copy and educational content for fintech products.See the work
Working in cyber security?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.