Destination guides
What to see, when to go and where to stay.
Industry experience
Content that turns daydreams into bookings.
Travellers plan for weeks, reading guides and comparing options. I wrote destination guides, itineraries and seasonal campaigns that inspire, rank and lead naturally to a booking.
What I did in travel and tourism
The work that made the difference, from research and strategy to the content and systems that kept it running.
Itineraries and seasonal content
Day-by-day plans timed to travel seasons.
Travel SEO
Rankings for destinations, experiences and trip types.
Social storytelling
Posts that make people want to go.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Content calendarsEditorial calendars that keep publishing consistent and tied to search demand and sales priorities.
- Implementing and executing strategiesTurning plans into shipped campaigns, published content and live workflows, on time.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in travel and tourism.
Book a walkthroughMore industries
- B2B GTM and ABMAccount selection, personalized plays and sales-aligned content.See the work
- SaaSProduct-led content, comparison pages and SEO for software companies.See the work
- B2BThought leadership, case studies and demand generation for B2B companies.See the work
- B2CBrand storytelling, product copy and social content for consumer brands.See the work
Working in travel and tourism?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.