Course and program pages
Outcomes, curriculum and fit explained for each learner type.
Industry experience
Helping learners pick the right course with confidence.
Learners compare courses, outcomes and reviews before they enrol. I wrote course pages, learner success stories and SEO content for education platforms that answer those questions honestly and make enrolling the obvious next step.
What I did in EdTech
The work that made the difference, from research and strategy to the content and systems that kept it running.
Learner stories
Real journeys that show what a course made possible.
Career and skill SEO
Content that ranks for the careers and skills learners research.
Admission campaigns
Seasonal campaigns timed to intake dates.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Content calendarsEditorial calendars that keep publishing consistent and tied to search demand and sales priorities.
- Implementing and executing strategiesTurning plans into shipped campaigns, published content and live workflows, on time.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in EdTech.
Book a walkthroughProjects in EdTech
EdTech and HR tech: connecting research to sign-ups
An education and HR technology business drew visitors with broad guides but struggled to move them to a sign-up, demo or consultation. I connected the journey end to end.
More industries
- Gems and jewelleryProduct storytelling, buying guides and seasonal campaigns.See the work
- Property consultants and brokersPersonal brand content and lead capture for property consultants and brokerages.See the work
- Real estateProject pages, location guides and local SEO for developers and agencies.See the work
- ImmigrationVisa and process explainers that are clear, accurate and compliant.See the work
Working in EdTech?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.