Design case studies
Process-led stories from research to shipped product.
Industry experience
Showing the thinking behind great design.
Design work is visual, but clients hire for thinking. I wrote case studies, portfolio stories and thought leadership for UI/UX teams that explain the process, the decisions and the impact behind the pixels.
What I did in UI/UX
The work that made the difference, from research and strategy to the content and systems that kept it running.
Portfolio copy
Short, sharp copy that frames each project.
Founder thought leadership
Posts on design decisions that attract product teams.
SEO for design services
Rankings for the services and industries the studio serves.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Founder's voice on LinkedInGhostwritten posts, profiles and engagement that make founders and leaders the obvious expert.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Marketing collateralsBrochures, decks, one-pagers, whitepapers and sales assets that help close deals.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in UI/UX.
Book a walkthroughProjects in UI/UX
Technology consulting: problem-led pages for cloud, AI and product engineering
A technology consultancy described what it could do, not what buyers needed solved. I rebuilt its content around buyer problems, risks and delivery decisions.
More industries
- Recruitment and executive searchEmployer brand content, market reports and partner-led LinkedIn for search firms.See the work
- Artificial intelligenceExplaining AI products in plain language and earning visibility in AI-driven search.See the work
- CRMUse-case content, integration pages and sales enablement for CRM platforms.See the work
- Project management softwareTemplate libraries, workflow guides and comparison content that captures switchers.See the work
Working in UI/UX?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.