I'm Akshay Meena. I make marketing make sense.

I started as a writer, and I still write every week. Over time I added search, strategy, team leadership and automation, because I kept seeing great content fail for reasons that had nothing to do with the writing: no search demand, no distribution, no follow-through, no measurement.

Today I work across the whole system. I can research a market, write the strategy, brief and lead the team, write the flagship pieces myself, set up the workflows that keep it running and report on what it produced. Over the last three years that has included managing a content and marketing team of 37 people.

I also trained in law. It made me precise with words, careful with claims and comfortable in regulated industries like finance, healthcare and immigration, where what you say matters as much as how you say it.