Use-case and industry pages
How the CRM fits each team and industry.
Industry experience
Content that helps teams choose and adopt a CRM.
CRM buyers worry about migration, adoption and fit. I wrote use-case content, integration pages, migration guides and sales enablement that answer those worries before a demo.
What I did in CRM
The work that made the difference, from research and strategy to the content and systems that kept it running.
Integration pages
Clear pages for every major integration.
Migration guides
Step-by-step guides that make switching feel safe.
Sales enablement
Battle cards and one-pagers for the sales team.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Marketing collateralsBrochures, decks, one-pagers, whitepapers and sales assets that help close deals.
- Analysis and reportingDashboards and reports that show what is working, what is not and what to do next.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in CRM.
Book a walkthroughProjects in CRM
SaaS and CRM: turning informational traffic into demo-ready pages
A software company had readers but not buyers. I rebuilt the site around how teams evaluate tools, so search visitors could see where the product fits their workflow and take the next step.
More industries
- Project management softwareTemplate libraries, workflow guides and comparison content that captures switchers.See the work
- Investment and wealthTrust-building content for advisors, wealth managers and investment firms.See the work
- Business brokersSeller and buyer content, listing promotion and valuation guides.See the work
- Travel and tourismDestination guides, itineraries and booking-focused content.See the work
Working in CRM?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.