Open to conversationsJaipur, India
Marketing strategy
A strategy is only useful if a team can act on it on Monday morning. For seven years I have built marketing strategies that start from the business goal, choose the few channels that matter, and spell out who does what, by when and how success is measured. Clear enough for leadership to approve and specific enough for a team to execute.
What a company stands for and how it says it, in one page.
Launches, new markets and new segments planned end to end.
Choosing where to compete and where not to.
Pillars, clusters and formats mapped to the buyer journey.
Account lists, plays and content for high-value buyers.
Targets and spend tied to pipeline and revenue.
How my strategy work filters noise into outcomes, stage by stage.
Where growth comes from today and where it leaks.
The audiences, messages and channels worth betting on.
A 90 day roadmap with owners, budgets and KPIs.
Monthly check-ins to double down or change course.
A software company had readers but not buyers. I rebuilt the site around how teams evaluate tools, so search visitors could see where the product fits their workflow and take the next step.
An education and HR technology business drew visitors with broad guides but struggled to move them to a sign-up, demo or consultation. I connected the journey end to end.
A company with several service lines ran marketing that never connected the right audience to the right offer. I built one service-to-content plan that sales and marketing shared.
Curious how I'd apply this to your team? I'm always happy to compare notes.
Let's talkThe questions people ask me most, answered in a line or two.
Ask me something elsePositioning, target audiences, channel priorities, a content plan, a 90 day roadmap with owners and KPIs, and a reporting rhythm.
I enjoy talking about content, search, LinkedIn and automation with people who care about doing them well. Tell me what you are working on.
