Notes on marketing that works.

Practical writing on content, SEO and AI search, founder-led LinkedIn and marketing automation. Drawn from real projects, written to be used.

SEO and AI search 2 min read Oct 21, 2026 AEO and GEO: how to get your content cited by AI assistants What answer engines and generative search look for, and the practical steps that make your content easy to understand, trust and cite. Read article

Content marketing 2 min read Oct 13, 2026 How to plan a content calendar your sales team will actually use A step-by-step method for building an editorial calendar that survives the year and becomes a tool for sales, not just marketing. Read article

LinkedIn 2 min read Oct 6, 2026 Founder-led LinkedIn: a 90-day plan that fits into 30 minutes a week How to set up a founder's profile, build a sustainable posting rhythm and measure what matters in the first 90 days. Read article

Automation 2 min read Sep 29, 2026 Five marketing automations every small team should build first The workflows that save the most hours for small marketing teams, and the rules that keep automation safe. Read article

Prefer shorter notes? I share ideas from these articles on LinkedIn every week.

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