Project launch content
Launch pages, brochures and announcements for new projects.
Industry experience
Winning the search before the site visit.
Property decisions start online with neighbourhood research and project comparisons. I created project launch content, location guides and local SEO for developers and agencies so they appear when buyers research and look credible when they do.
What I did in real estate
The work that made the difference, from research and strategy to the content and systems that kept it running.
Location guides
Neighbourhood content that answers what living there is like.
Local SEO
Google Business Profile and location pages that rank.
Listing social content
Posts and reels that showcase projects and progress.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Search engine optimizationOn-page, technical and off-page SEO, plus visibility in AI answers from ChatGPT, Perplexity and Google.
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Implementing and executing strategiesTurning plans into shipped campaigns, published content and live workflows, on time.
- Content calendarsEditorial calendars that keep publishing consistent and tied to search demand and sales priorities.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in real estate.
Book a walkthroughProjects in real estate
Real estate and property: local pages that lead to enquiries
A property business competed in a crowded local market with repetitive area pages. I turned them into genuinely useful local guides with a clear path to an enquiry.
More industries
- ImmigrationVisa and process explainers that are clear, accurate and compliant.See the work
- TechnologiesClear messaging for emerging and specialist technology companies.See the work
- UI/UXPortfolio storytelling, case studies and thought leadership for design teams.See the work
- Recruitment and executive searchEmployer brand content, market reports and partner-led LinkedIn for search firms.See the work
Working in real estate?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.