Talent market reports
Salary and hiring trend reports clients forward to their boards.
Industry experience
Helping search firms win clients and candidates.
Recruitment firms market to two audiences at once: companies that hire and the talent they want to reach. I created market reports, employer brand content, partner LinkedIn and outreach that build reputation with both.
What I did in recruitment and executive search
The work that made the difference, from research and strategy to the content and systems that kept it running.
Partner LinkedIn
Posts that make partners the go-to name in their sector.
Client outreach
Personalized sequences to hiring leaders.
Candidate content
Job and career content that attracts the right talent.
How the work moved people
From the first search to a signed deal, each stage was planned so the right people kept moving forward.
Expertise I brought
- Founder's voice on LinkedInGhostwritten posts, profiles and engagement that make founders and leaders the obvious expert.
- Content writing and marketingBlogs, articles, case studies, newsletters and web copy that earn attention and move readers to act.
- Marketing strategyPositioning, channel choices and plans tied to revenue, not vanity metrics.
- AI marketing automationsWorkflows in Make.com, Zapier and AI models that take repetitive work off a team's plate.
Want to know how I handled it?
Case studies only show so much. I'm happy to walk you through the decisions, the trade-offs and what I'd do differently in recruitment and executive search.
Book a walkthroughProjects in recruitment and executive search
Founder-led LinkedIn: building a distinctive point of view
A founder had real expertise but posted rarely, and company content read like product promotion. I built a repeatable system that turns their thinking into a recognisable voice.
More industries
- Artificial intelligenceExplaining AI products in plain language and earning visibility in AI-driven search.See the work
- CRMUse-case content, integration pages and sales enablement for CRM platforms.See the work
- Project management softwareTemplate libraries, workflow guides and comparison content that captures switchers.See the work
- Investment and wealthTrust-building content for advisors, wealth managers and investment firms.See the work
Working in recruitment and executive search?
I already know the buyers, the language and the rules in this space. Happy to share what I have seen work.